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雪上復帰

December 27th, 2013 - Posted by in Japanese Line News

12月中旬から雪が降り続き、良いシーズンインとなりました。

今年の丹野は日本でシーズンイン。

靭帯手術から約8か月半。

ようやく、雪上にもどる事ができました。

今シーズンも宜しくお願いします。

Switch up !!

December 27th, 2013 - Posted by in Japanese Line News

Level1でのWillのレール。

Switch up!!

 

 

 

 

Dream Jobs: Ski Graphic Designer

December 18th, 2013 - Posted by in LINE Skis News, LINE Team News, Ski Artists & Designers

Our own professional picture drawer, Nathan Canupp speaks with Connor Davis from Skiing Magazine about his job here at Rebel Command. For 7 years, Nathan’s been the lead for our graphic design and curating some of the most innovative ski top sheets to date. Here’s what he had to say:

How did you get interested in graphic design?

I went to college for media communications and technology, which is basically anything from print graphics, to Web design, to making movies and television. I originally went there planning to make ski movies. I was going to partner with my friend who went to film school, but we wound up taking different paths after realizing we didn’t have athletes that anyone wanted to see. We didn’t know any pros, and growing up in Pennsylvania it’s like, “Hey! Check out this 700-foot vertical mountain that we’re skiing on.” Meanwhile everyone else had access to big mountains and parks. So it just naturally happened. It really wasn’t something I expected to do as a kid, especially after being so passionate about making ski films for years.

How exactly did you end up at Line?

I interned for Line Skis in Vermont when I was in college. At the time, they were in the same building as Karhu. After the internship, Karhu offered me a position doing graphics. Then, when Line moved to Seattle, I started working for them.

How do you come up with initial design ideas?

I usually run a graphic through a survey or focus group to see what people think. If people like it, I usually get the green light. From there I contact the artist and negotiate a contract with him/her. I’ll send him a creative brief saying what we’re looking for, and eventually they start sending in art.

How do you go about finding these artists?

Typically you’ll just go through agencies to find an artist. Or sometimes, you’re just browsing the Internet, going from one thread to another. Then you find an artist you like, and from there maybe he has links to other artists that you like. Eventually I’ll see someone’s work, decide if it fits our brand, and see if I feel like that artist would understand what were going for.

What do you look for in Line designs?

We’re always looking for something new and unique. We’re always trying to guess what the new trend is going to be, and trying to forecast that along with possible colors. We’re not always trying to do something bizarre, but we like to do something that’s comical and humorous. We’re making skis that should be fun, and one thing that’s fun about working with Line is that we see ourselves as the skateboarder brand of the ski industry. We’re not afraid to take a risk that’s over the top.

How much does athlete input come into play with Line’s graphics?

We collaborate with our athletes on nearly all the graphics. They’re skiing year round and can see when a new trend is starting. They’ll let us know if a graphic’s not working, or when something has been over played. They’re basically our eyes, and play a large part of the process.

What’s the hardest part of your job?

The trickiest part is trying to convey my vision to another person, so he or she can create it. The other hard part is keeping track of all of the artists. We often hire people from outside the U.S., and it can be busy just keeping tabs on all the artists to make sure they haven’t veered too far off the original plan.

What’s the most fun part of your job?

Honestly just working for Line. Having that skateboarder mentality, we tend to take chances with our graphics. Sometimes it stirs up a conversation with people talking about it online or in magazines, and it goes way better than we thought it would. Also seeing your work, and the physical proof of your labor is a great feeling. Seeing kids using our skis and poles is fun and rewarding. When our ideas end up being sold on a global level, it still blows my mind. It’s humbling. It’s just nice to see something tangible at the end of the day that you’ve worked on.

What’s the most important thing you’ve learned throughout your career?

It’s something I learned a long time ago when I interned with Line: Never show a graphic that you’re not happy with. If they choose it, then you’re stuck looking at something you’re not happy with for a year.

 

As Seen on: Dream Jobs: Ski Graphic Designer /  http://www.skinet.com/skiing/articles/dream-jobs-ski-graphic-designer

All East – All The Time

Testers loved the Prophet Flite and Sick Day 95 in the east coast. Read what they had to say in the November issue of SNOWEAST Magazine.

Prophet Flite
“Out of all three of the Prophet series I tested the Flite was a standout in excitement. A much lighter version of the 90 it’s loaded with snappy energy that I didn’t want to click out. A feather on steroids.” Carol Beale

Sick Day 95
“Phenomenal right up with the Prophet that was a top pick last year. A directional freeride ski with a pin tail design means an early rise tip and tail with a thinner tail. Amazing for pivot turns and great for carving going off piste into fresh snow. Perfect for fun in the trees and ripping up the hard pack.” Joshua Bennett

Sidecountry Fun with Backpacker Magazine and Sick Day 95

The truth about backcountry skiing: Rare is the day when the weather, snow conditions, and terrain all align to make you a superhero. Sometimes, you need a ski for the snow you get, not the snow you want. Enter the Sick Day, which we pushed hard in conditions ranging from refrozen slop to sunbaked mank to glorious shin-deep powder. Our testers enjoyed its stability, edge hold, and ability to keep them balanced no matter what the conditions. This board can feather through the easy stuff (powder/packed powder), but still charge when turning isn’t an option. Pick the Sick Day if you love short, off-piste hikes out of the parking lot or bowls with cliff-hucking options. “This is the ski for days when inch-thick crust has encased your beloved powder,” says a tester who guides cat skiers in Colorado. “Because even in crap snow it gives you power and confidence.” Another tester called it “especially well-balanced,” meaning that he always felt “centered, fore, aft, and laterally,” even when ripping through bumps and airing off backcountry pillows. We liked how powerful and steadfast it felt, a result of a soft tip that floats over crud, and a stiff tail that aids in popping skiers from turn to turn.Backpacker Magazine

関西キャラバン

December 13th, 2013 - Posted by in Japanese Line News

今回はいきなり大阪へ~。

さっそくサンワスポーツさん

LINE SKIは入ってすぐ左~!!

続いて

タータスストアさん

おしゃれなアパレルたくさんです。

続いて

3110さん

インソールつくり、チューンはこちらで~。

しかし、いつきても大阪はおもしろい

 

東海キャラバンDay2

December 8th, 2013 - Posted by in Japanese Line News

続いては

パドルクラブさん

LINE SKIそろってます。

マルフクさん

外に看板にステッカー貼らせていただきました。

さて、次はもっと南へむかいます

 

東海キャラバンDay1

December 8th, 2013 - Posted by in Japanese Line News

今回は愛知県へGO~!!

センスポさん

ジムもあってトレーニング環境最適です。

続いてパワーゾーンさん

岐阜エリアでのガイドさんです。

ラストはSEEDさん

チューンナップもOK。なかなかGETできないアイテムもありましたよ~。

続く

 

東北キャラバンDay2

December 4th, 2013 - Posted by in Japanese Line News

岩手から宮城県。

宮城から山形県へ~。

ICI仙台店さん

スキー用品、アウトドアグッズがたくさんです。

ノエルさん

ペンションとスキーのお店です

カスカワさん

スキー用品に限らず、様々なスポーツ用品があります。

次はもっと南に行く予定~

東北キャラバンDay1

December 4th, 2013 - Posted by in Japanese Line News

いざ岩手県へ

ICI盛岡店さん

商品もりだくさん!!

COZYさん

スキーとダイビングのお店です。

Narrowsさん

プロショップ!!コアなアイテム&情報がたくさんです。

続く

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