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Powered by Divine Inspiration

November 24th, 2014 - Posted by in LINE Skis News, Propaganda (Line in the News & Media)

As featured in the 2014 Freeskier Magazine Buyer’s Guide:

“Line Skis: Powered by Divine Inspiration”


“J, I have to talk to you about the ski, the biggest ski ever.”

So begins an email written from Eric Pollard to Line Skis founder Jason Levinthal. The excerpts that follow give a glimpse of a goosebumps-inducing plea to fulfill a vision. The email is a golden nugget of skiing history.

“Line has always been the most progressive company in skiing. This year we need to jump to the future and capitalize. I am a prophet, and I can see that if we do, we will set a trend in skiing that everyone will follow. We have to act first.”

Pollard goes on to describe some of the specifics of a new ski, including dimensions, and lays out his plan to crush heli trips the world over. He spoke of “first track fakie 720s and 540s off cliffs,” from Alaska to Norway. “I know you think that this ski is crazy, but please have faith. Please make this your main objective with me. We will honestly change everything,” Pollard’s message read.


The Line Skis Squadron. Photo by Rocky Maloney

Precisely five hours later, Levinthal responds, “I’m feelin’ it! As you wish… prophet.” And so the Prophet 130 was born. It would go on to influence a series of skis that dominated modern freeride ski design, winning countless awards and opening the door for what we call freeride skis today.

The now 12-year-old exchange exemplifies the role that Line Skis has played throughout freeskiing’s rise to the mainstream. It’s a brand that’s never been afraid to stir the pot. Experience gained along the way now informs the production of quality sticks that suit a variety of different skiing styles.

“We have two decades of freeride and freestyle innovation under our belts. We’ve been there through the rise and the changing tides of skiing,” says Josh Malczyk, global brand director.  READ MORE >>

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