Just in time for winter’s arrival– Eric Pollard announces new work & a new website which feature all your favorite artwork which has given depth to LINE’s graphics for some time now – among them this year’s 2015/16 Sir Francis Bacon and All-New Mordecai.
Dive into the release below for more info and be sure to check out the new website at EricPollardDesign.com
Mount Hood, Ore. (July 28, 2015) –
Eric Pollard Expands Artistic Collection with Launch of Redesigned Website
New online offerings allow fans to purchase Pollard’s full catalog of work
Designer, filmmaker, artist and all-around influencer of style, Eric Pollard, is proud to announce the complete overhaul of his website EricPollardDesigns.com. Not only does the new site offer original pieces of his stunning oil-on-canvas artwork, including the original painting that inspired the graphics on the newly redesigned 15/16 Sir Francis Bacon ski, fans of Pollard also have the chance to collect prints, apparel and accessories that the revered artist and skier has created over the last decade.
“Eric and his work are an essential component in the makeup of Line skis,” said Line Global Brand Director Josh Malczyk. “His attitude, style and artwork help us make skiing MORE FUNNER on a regular basis.”
A longtime Line skier, Pollard has been a part of the Line family for most of its existence. Beyond representing the iconic ski brand as an athlete, he has cemented his name in ski culture by designing the graphics and shapes of his pro-model skis since the early 2000s. His creativity has pushed the status quo in the ski world to new heights and played an important role in building Line’s reputation as an industry leader in style and quality.
In addition to time spent in his at-home art studio, Pollard has been hard at work editing the latest creation from his film company Nimbus Independent. After the Sky Falls, scheduled to release this fall, chronicles Pollard’s on-snow exploits over the last two winters.
“Having such a busy schedule doesn’t bother me. In a way it actually helps me organize all my projects,” said Pollard. “ When I’m not painting or editing the movie I get to spend time with Line’s engineers and design team. I’m stoked that I can pursue all of my passions with their support.”
Verde Brand Communications
As featured in the 2014 Freeskier Magazine Buyer’s Guide:
“Line Skis: Powered by Divine Inspiration”
“J, I have to talk to you about the ski, the biggest ski ever.”
So begins an email written from Eric Pollard to Line Skis founder Jason Levinthal. The excerpts that follow give a glimpse of a goosebumps-inducing plea to fulfill a vision. The email is a golden nugget of skiing history.
“Line has always been the most progressive company in skiing. This year we need to jump to the future and capitalize. I am a prophet, and I can see that if we do, we will set a trend in skiing that everyone will follow. We have to act first.”
Pollard goes on to describe some of the specifics of a new ski, including dimensions, and lays out his plan to crush heli trips the world over. He spoke of “first track fakie 720s and 540s off cliffs,” from Alaska to Norway. “I know you think that this ski is crazy, but please have faith. Please make this your main objective with me. We will honestly change everything,” Pollard’s message read.
The Line Skis Squadron. Photo by Rocky Maloney
Precisely five hours later, Levinthal responds, “I’m feelin’ it! As you wish… prophet.” And so the Prophet 130 was born. It would go on to influence a series of skis that dominated modern freeride ski design, winning countless awards and opening the door for what we call freeride skis today.
The now 12-year-old exchange exemplifies the role that Line Skis has played throughout freeskiing’s rise to the mainstream. It’s a brand that’s never been afraid to stir the pot. Experience gained along the way now informs the production of quality sticks that suit a variety of different skiing styles.
“We have two decades of freeride and freestyle innovation under our belts. We’ve been there through the rise and the changing tides of skiing,” says Josh Malczyk, global brand director. READ MORE >>
Professional skier & artist Eric Pollard is a world traveler, an explorer of the far-off and a seeker of deep snow. Pollard has logged countless miles finding the hidden stashes of powder, documenting them on film for web series and feature films. In honor of our partnership with Alaska Airlines, we thought we’d ask him to put together a “top ten” of everything and anything travel related – some of it a “how to” and some of it a means to inspire you to get out into the wilds.
Here’s his compilation of all things travel:
Top Five Images to Inspire:
Rad pic, over under with two great skiers. – Eric
I like that older edit, reminds me of a fun day on my home mountain. – Eric
Trying to do surf shoe slashes is one of my favorite things to do on skis. – Eric
Coordinates was a movie I filmed and edited this winter, pretty stoked on how it turned out. – Eric
“Got to love a good portrait.” – Eric
Top Five Things to bring on a long weekend:
1. Sliding Tool (i.e; skis, snowboard and/or surfboard)
WATCH: Eric Pollard discusses the Magnum Opus
After years of development, we’re happy to offer the Magnum Opus (view product) for the 2015 winter season. Since 2010, skier & artist Eric Pollard has tested countless iterations in order to craft what is now known as the Magnum Opus, the best and lightest powder ski.
“The goal of the Magnum Opus was to create a ski that had the same feel as the Mr. Pollard’s Opus ski, but with increased float,” said Pollard. “I approached the design with a few ideas on how to accomplish that: larger waist width, longer length and a new tip outline and profile.”
Award Winning. DSV Aktiv & Freeskier Magazine’s 2015 Editor’s Pick
The Magnum Opus incorporates the new Cloud Core, a futuristic material which combines balsa and flax seed composite to give the ski its unfathomable “lighter-than-air” feel. Additionally, the Early Rise and Early Taper tip shape and profile design creates a perfect powder ski which floats through the deepest snow with minimal effort. At just 4,200 grams (9 pounds, 4 ounces) per pair, the 188-centimeter long, 124-millimeter waisted Magnum Opus sets a new standard for lightness and versatility for powder skis.
Shown: Engineer Jed Yeiser, Marketing’s Eric Newgard & Eric Pollard
Nimbus Independent has just released its digital short, “Coordinates.” Watch it now below!
From Nimbus Independent:
“Our latest movie ‘ [COORDINATES] ‘ was shot entirely on the GoPro Hero 3+ camera, by Eric Pollard, Chris Benchetler, and Pep Fujas. Filmed on location in Hokkaido, Japan – Pemberton, British Columbia – and Mt. Hood, Oregon. Nimbus collaborated with artist and producer “Tired Eyes” to create a unique soundtrack scored specifically for the production. This movie is a brief look at skiing from each athlete’s perspective, and is an attempt to give our audience a better idea of what to expect when our two year movie project ‘After The Sky Falls’ drops next fall.
‘We don’t take ourselves too seriously at Nimbus, for us it’s all about capturing skiing in a way that feels like a day on the hill with friends.'”
We’ve relaunched the Skiers Union!
Earlier this month, we launched and all new Skiers Union!
Post photos, your season edit and check in with other skiers in your area.
Enlist and you’ll also be entered to win Line Skis swag in our monthly Skiers Union giveaway!
This Monday, we’ll announce who won the Ski & Destroy skatedeck that was signed by Eric Pollard, LJ Strenio, Will Wesson & Andy Parry in our February Skiers Union giveaway!
The Compass series captures a visually stunning full spectrum experience from ski trips to three beautiful countries: Russia, Italy, and Japan. The contrasting culture, mountain shape, terrain, snow quality, food, language, music, pace of life and architecture all play into what it feels like to ski and travel abroad. For Nimbus, the series is a further departure from a mass appeal approach to ski movie making.
Max Anufrikov (5:07)
The Moody Blues
“Nights in White Satin”
Nimbus Independent was started in 2007 by Eric Pollard in collaboration with Chris Benchetler, Pep Fujas and Andy Mahre. The four like minded skiers began Nimbus to bring a different perspective to skiing.
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