Here at Line we take our graphics very seriously, so much that we will pull no stops in finding the perfect artist for a specific ski, this year’s Blend was no exception.

Hailing from Brighton, UK, Steve Wilson references circus posters, fairgrounds, Victorian postcards and tribal art as themes for his varied and experimental work. He generalizes this as “somewhere between pop and psychedelia.” With the Blend he created an ambiguous blend (no pun intended) of characters inspired by multiple personalities of the ski. The Blend’s general theme has always been big bold colors and content and this year’s didn’t disappoint! Check below for some of Steve’s work, our vision for the Blend, and the evolution of how the Blend’s graphic came to be!

Steve and some of his work:

Below is a brief that we put together each year to give a description of what the ski has been and the vision we have moving forward.

10-11 Blend SW Creative Brief

From there we have the artist create a couple sketches, we pass those around, figure out what we like or don’t like.

line ski's imageline ski's image 2

line skis low resline idea 2

and eventually come up with the final product!


Learn more about Steve Wilson and check out all of his at